Aha! A new take
on a classic

Axe/Dove Take On Me Music Video

Inspired by the way Axe delivers a fresh take on traditional body washes, we leveraged traditional frame by frame animation techniques to develop a fresh take on the well-known music video.

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Taking multiple showers with our various products, most of which, had been sitting in our showers, for.. a few months, inspired our efforts.

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Well-groomed men, minimalist artists' strokes, for four months, this was our world